You know that feeling when you show someone your analysis and… nothing happens? The numbers are solid. Your work is spot-on. Everything makes perfect sense. But somehow your ideas just sit there. Nobody's acting on it. Most of the time, this is the reason: data doesn’t convince people - understanding how people think does. The Situation The analysts whose recommendations actually get implemented aren’t always the ones with the fanciest techniques or the cleanest data. They’re the ones who...
25 days ago • 3 min read
Hello there, Quick question: Have you ever designed a metric that created exactly the opposite behavior you wanted? If you’re nodding, you’ve discovered Goodhart's Law in action: "When a measure becomes a target, it ceases to be a good measure." This suggests the fundamental truth about human nature: As soon as people know a number is being watched or used to make decisions, they start optimizing for that number - often at the expense of what it was meant to represent. Here’s why this matters...
about 1 month ago • 2 min read
Hey there! I've been getting a lot of messages lately about my old Tableau practice sets (you know, the Superstore ones). The feedback has been consistently positive, but there's also been a pattern: "These were great for learning the mechanics, but my real work data is... messier." This got me thinking. A lot. The Problem with Perfect Practice Most Tableau training (including my own previous work ... hello Superstore data set!) uses sanitized datasets. Everything adds up perfectly. No...
about 1 month ago • 2 min read
Hey there! I’m thrilled to share that Build to Sell - 7 Days to Your First Digital Data Product is officially live!I’ve been getting amazing feedback from the early access group. One participant said: “The course has been so enlightening; it’s clear, thoughtfully structured, and incredibly easy to follow.” You know that moment when a colleague asks for the same troubleshooting advice you’ve given dozens of times? Or when someone needs help explaining data quality issues to executives again?...
about 1 month ago • 1 min read
Hello there! Thank you again for being part of this waitlist. It still means the world to me that you're interested in what I'm building. The whole premise of this course is to be a very practical guide to creating your first digital product - specifically designed for data professionals. All examples are curated and intentional, so you won't have to wade through generic advice that doesn't fit how we actually work. This course also takes advantage of AI to really speed up a lot of the...
about 2 months ago • 1 min read
Your 5-Minute Guide to AI Prompting (No Fear Required) Hey there, So you’ve probably tried ChatGPT or Claude by now. Maybe you asked it to write some SQL and got something that sort of worked. Or maybe you’re still staring at that blank prompt box wondering what exactly you’re supposed to type. Either way, you’re not alone. But what we fail to recognize sometimes is: Good prompting is just good communication. That’s it. No magic formulas. No secret techniques. You already know how to explain...
about 2 months ago • 3 min read
Hey there, So I was definitely late to the whole AI thing. While everyone was posting screenshots of ChatGPT doing amazing stuff, I was sitting there thinking "okay, but how does this actually help me teach data?" Plus, a lot of us educators are nervous and cautious about AI. If tools can write code and analyze data, will students still learn the fundamentals? How can we make sure they do? But earlier this year, I finally decided to stop being skeptical and actually try it. What Changed My...
about 2 months ago • 2 min read
Hey there, I bought one of those "create your digital product" courses last year. It was helpful, but there was a disconnect. Day 1: "Define your avatar - soccer mom who loves morning routines" Day 2: "Create content pillars around lifestyle transformation" Day 3: "Build your email list with a productivity freebie" I kept thinking: "I'm a data professional. I help executives understand what their numbers actually mean. I have frameworks for managing stakeholder communications and...
about 2 months ago • 2 min read
Hey there, Last week, someone shared this with me:I need to find a way to communicate my ideas so people will see them as valuable. I want to share what I'm capable of without sounding arrogant. But I keep getting silenced or interrupted when I try to speak. How do I get heard when people are loud and won't stop talking? It resonated because she captured the exact catch-22 so many people face: you want to communicate what you're capable of, but you're terrified of coming across as bragging....
2 months ago • 3 min read
