You know the signs: glazed eyes during your presentation, people checking phones while you explain a process, or the dreaded interruption - ”Sorry, but why does this matter to me?” It happens because we lead with how things work instead of what breaks when they don’t. We assume people want to understand the process when they really want to understand the consequences. The Gap Between Data Professionals and Everyone Else Here’s what usually happens: you spend time crafting a clear technical...

You know that feeling when you show someone your analysis and… nothing happens? The numbers are solid. Your work is spot-on. Everything makes perfect sense. But somehow your ideas just sit there. Nobody's acting on it. Most of the time, this is the reason: data doesn’t convince people - understanding how people think does. The Situation The analysts whose recommendations actually get implemented aren’t always the ones with the fanciest techniques or the cleanest data. They’re the ones who...

Hello there, Quick question: Have you ever designed a metric that created exactly the opposite behavior you wanted? If you’re nodding, you’ve discovered Goodhart's Law in action: "When a measure becomes a target, it ceases to be a good measure." This suggests the fundamental truth about human nature: As soon as people know a number is being watched or used to make decisions, they start optimizing for that number - often at the expense of what it was meant to represent. Here’s why this matters...